先明确目标市场与渠道

不同市场的客群、价格带和热门 IP 存在差异。采购前应明确零售、分销、跨境平台或线下门店等渠道结构，并据此安排盲盒、手办、毛绒、卡牌和周边商品的比例。

关注规格、包装与库存

建议同时核对单盒、端盒、箱规、包装方式、库存数量及补货周期，避免只比较单价而忽略装箱、运输和周转成本。

Start with Market and Channel

Product demand varies by market. Define your retail, distribution, marketplace or offline channel before balancing blind boxes, figures, plush, cards and accessories.

Check Specifications and Availability

Review single-unit, set, case, packaging, stock and replenishment details rather than comparing unit price alone.